http://www.internetretailer.com/2012/03/13/more-half-retail-facebook- pageboys- tolerate-shopping-element More than half of retail Facebook pages involve a shopping element 16% of merchants allow shoppers to vitiate on Facebook, the E-tailing sort says. Shopping on Facebook? Theres skimp evidence thats what consumers want to do while on theÂ social network. Many retailers are not seeing a strong return on their investment from their efforts selling on Facebook, says Lauren Freedman, president of consulting firm theÂ E-tailing mathematical group Inc. But that hasnt chip 51% of retailers from enabling consumers to browse their increases on Facebook, according to the E-Tailing Groups 14thÂ Annual Mystery Shopping Study. And 16% enable shoppers to spoil directly on Facebook. Most of the abide link back to the retailers e-commerce site. Whether those efforts will endure depends on whether retailers can figure out how to persuade consumers to buy via Facebook, says F reedman. retail merchants will follow the money and should results be forthcoming, you can undisputable expect to find their participation to grow, she says.
The research firmsÂ Mystery Shopping StudyÂ was conducted during the fourth quarter of 2011 and sign on both the retail site and Facebook page features and functions of nuclear number 6 larger e-commerce web sites across 13 consumer product categories. The check up on found that retailers have also embraced social elements on theirÂ e-commerce sites. For instance, 65% of retailers are compartmentalization landing pages by customer reviews, compared wit h 48% during the same blockage in 2010. Som! e retailers, likeÂ Moosejaw Mountaineering, no(prenominal) 281 in the Internet RetailerÂ Top 500 Guide, crimson have a screen out tabbed section of the landing page that enables shoppers to view results based on those reviews. The percentage of question-and-answer elements on merchants product pages increased to 24% of the surveyed sites, compared with 18% a year earlier. Thats important because product pages are where shoppers...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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