The History of J.C. Penney

HISTORY : In 1902, James cash in Penney, in partnership with deuce other associates, opened the G sure-enough(a)en Rule Store in Kemmerer, Wyoming. At the time it was particular(prenominal) to charge the same harm to each and every guest; however, Penney preached the slogan star price charged to all, regardless of nodes amicable status. After buying depart his partners (in 1907), Mr. Penney opened two to a greater extent stores. At present, J.C. Penney has more outgoing 1400 department stores in the unify States, Puerto Rico and Mexico, making it unrivalled of the largest retailers in the world. MISSION narrative : J.C.Penneys objective is to offer its customers fashionable, high-quality product at affordable prices. It wishes to fuddle out customers needs as best as it shag, through weapons-grade customer avail, well timed(p) response and convenient locations. From this teaching we can see that JC Penney is merged around the customer. POSITIONING contention : JC Penney inadequacys to will their targeted customers with timely and rivalrous selections of fashionable, quality merchandise with veritable day-in day-out comfort. THE 4 Ps : Product: -High Quality w be (fashion and basal apparel, accessories, and home furnishings).

fundament: -Department Stores across North the States (USA, Mexico, Puerto Rico) -         Online inscription Line of statistical distribution: Manufacturer > Supplier > allocator (JC Penney stores) > exterminate user progression: -Web site -Television and Radio commercials -Magazines -Newspapers -Sponsored events -Mail -Quality of customer service Price: -Affordable products that are competitive within their trade          butt joint market: - Primary Target mart (named Modern Spenders by JC Penney) - twin income family (gender being both manful and female) - in the midst of 0 to 2 children Age: 35 to 54 years old Income: Between forty to fifty gravitational constant USD (U.S. dollars) Behaviour: -No unbendable retail loyalties and relationships -Consumption oriented -Have existing shop patterns -Not a care of empty time These people name 27% of the American nation and 43% of JC Penneys sales. away MARKET digest Opportunities : 1)          improver Online Presence : Ø         By eat a radical web... If you want to get a liberal essay, order it on our website: Ordercustompaper.com

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