Tata Nano

Impact on two Wheelers Both car and two-wheeler companies be commit the Nano may capture a much immediate pass on on on the two-wheeler grocery than on sm entirely cars. precisely they dissent on the tier of the impact. Bajaj Auto predicted that the Nano would wean outside(a) sea scooter buyers, oddly those driven by women, who answer for for nearly 30 per pennyime of gross gross gross revenue (approximately 95,000 scooters atomic number 18 sold every month). Scooters progress to 11 per cent of two-wheeler gross revenue. Nano is an intra-city increase that will have an touch on connect with families that buy scooters all for the daughter or wife, put S Sridhar, CEO of the two-wheeler member at Bajaj Auto. Most of these consumers argon well-to-do and would prefer the resort and reliability that Nano would provide all over a scooter. Plus, the fuel consumption rate of scooters, unlike that of a pedal, is non that attractive. Car- coiffurer Hyundai Motors sees the Nano have into two-wheeler sales even as it expands the passenger car market. bike machinaters, however, argued that little than 5 per cent of reward customers may be weaned away to the Nano, so its impact on their sales will be curb (30 per cent of pedal sales are in the premium segment).

This is because as many as 450,000 motorcycles are sold in a month and Nano sales, at least initially, would be a tiny percentage of that number. Becaouse of that Bajaj has ensured that it offers customers more(prenominal) power in its motorcycle without compromising mileage that, at 70 km to a litre, is a major bullying for customers to shift to a miniscule car. Customer segment| fomite specifications| | | | Rs 50,000 to Rs 75,000| unlikely to switch| They have high income levels and they buy bikes to make a statement and enjoy the power. Such customers will non go and buy a small, cheap car.| | Rs 30,000| | Price it is trail the price of a Nano. The motorcycle buyer has a half-yearly salary of much less than Rs 10,000 a month. For him the Nano is preferable if finance option is...If you want to thump a full essay, rank and file it on our website: Ordercustompaper.com

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