Environmental factors sens be political, social, ecological, cultural, technological and ethical in nature. either organization that develops a product or service that they motivation to food market domestically or globally must exact what the impact each of these factors whitethorn have for them. Not considering these factors mass result in the failed attempt to market a product, which may be successful domestically, in other countries where there is a significant market potential.
PepsiCo is a large company which conducts both(prenominal) domestic and global selling and is very well known. hotshot of their main products is Pepsi cola. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice (PepsiCo.com, 2007).
With the domain of a function so focused on ecological factors in todays surroundings it is only wise for PepsiCo to align itself with the majority. In 2005, PepsiCo immersed in ecological environmental factors. Domestically PepsiCo has pledged themselves to the Greenhouse Gas Cuts, hoping to avoid gas emissions enough to equal the use of 5 one million million million automobiles (PepsiCo.com). In June 2005 PepsiCo opened a new state-of-the-art Frito-Lay seed in Texas which is environmentally friendly and will serve as a model of resource conservation through innovations in renewable energy, alternative lighting, energy efficiency standards and environmentally good for you(p) choices (PepsiCo.com, 2007).
Internationally PepsiCos beverage and snack has implemented a number of piss projects such as the one used in Europe, India and Latin America where rainwater is harvested to help replenish aquifer supplies (PepsiCo.com).
Without complete market research a company can encounter pleasing and often embarrassing disappointments when it comes to cultural environmental factors. In 1960, Pepsis marketing managers learned a tough lesson about the language differences and how a successful English based product slogan can become lost in translation. The Taiwanese consumers were reported to be taken aback by the Pepsi slogan Come...
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