International Business

Principles of merchandiseDue Date: October 1, 2009 Chapter Six, Assignment 6 F altogether 2009 BUSINESS-TO-BUSINESS (B2B) trade discipline MODULES CHAPTER SIX We are all aware of the consumer marketplace, just the transaction-to-business (B2B) marketplace is, in fact, significantly larger. U.S. companies pay more than $ccc billion from each(prenominal) one year just for office and charge supplies. G everyplacenment agencies tally to the B2B market even further; the part of Defense cipher for one recent year was almost $400 billion. worldwide B2B commerce conducted over the Internet today totals more than $2 trillion. Whether conducted through face-to-face transactions, via telephone, or over the Internet, business marketers each day deal with tangled purchase ends involving multiple decision makers. They range from simple re raises of previously purchased items to complex buys for which materials are sourced from all over the world. [pic] NATURE OF THE BUSINESS securities industry Module 6.1 Business-to-Business (B2B) market involves organizational sales and purchases of goods and services to control production of otherwise products, for daily company operations, or for resale. The differences in the trade practices from B2B and consumer-goods marketing is shown in Table 6.1. Table 6.

1 Comparing Business-to-Business Marketing and Consu mer Marketing | ! |Business-to-Business Marketing |Consumer Marketing | | produce |Relatively technical in nature, accept form practically |Standardized form, service important but less than | | |variable, attendant services very important |for business products | |Promotion | idiom on personal...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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