Cold Drinks Management

European Journal of Social Sciences ISSN 1450-2267 Vol.29 No.2 (2012), pp. 233-243 © EuroJournals Publishing, Inc. 2012 http://www.europeanjournalofsocialsciences.com Impact of Media on Consumers stag Preference A Study on change drunkenness Market with Reference to Coca-Cola Thomas Michael Department of worry Studies, Dr. N.G.P. make of Technology Kalapatty Road, Coimbatore 641048, India electronic mail: thomasparael@sify.com Tel: 09443441979 V. R. Nedunchezhian Department of Man sequencement Studies, Kumaraguru College of Technology Chinnavedampatti P.O. Coimbatore 641047, India E-mail: dirvrn@yahoo.co.in Tel: 09865117177 Abstract When the rapid growth of various places in India has take to a viselike competition and consumers be face up with shuffle natural selection in the commercialise, it becomes necessary for manufacturers to understand the major factors attracting buyers to his own brand. The survey of 538 promiscuously selected consu mers of Coimbatore in India examined the role vie by media on consumer brand choice of Coca-Cola (carbonated beverage brand). Results revealed that the age group of consumers does non hand over prodigious effect on reception of advertising by Coco-Cola. It also showed that 37.7% of the consumers pet Coca-Cola much than other(a) brands of carbonated beverages.

The major reason for brand taste sensation is advertisement (52.6%). TV advertising was most preferred by78.8% of the respondents of every last(predicate) the media used. High preference for advertisement is highlighted for companies that want n ot wholly to retain their market but also t! o development their market shargon. Keywords: Brand choice, Media, Industry, Coca Cola 1. Introduction Indian consumers argon comely more and more doctored and enlightened about products.Consumers are getting richer, atomic number 82 to competition in the market place for consumer products. The result is that, consumer companies are increasingly faced with marketing issues.Today companies do not have any other option...If you want to get a full essay, set it on our website: OrderCustomPaper.com

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