Marketing

Richard Branson , entrepreneur extraordinaire and chief executive officer of the double-dyed(a) moving in empire , has embarked on a mission of celestial proportions , literally . With plans of launching his newest venture , thoroughgoing(a) astronomic , by 2010 , Branson predicts that his meager 250 million investment result become a premium cash cow in as little as five years . While the future of this undeveloped diligence appears lucrative and exciting , Branson must now decide how to cover up out Virgin Galactic from the host of competitors emerging in the untapped seat tourism industry and build home run credit rating with locate consumers as a respectable and ecologically moral sense thrill ride with purposeThe approximately qualityificant factor in conquering the market for the space tourism industry will ultimately be rider safety . Consumers who are affluent enough to afford the financial value of 100 ,000 /hour two hundred ,000 /2 Hour flight ) are certainly not seeking a bargain .

There is no resemblance obtain for early adopters , or those customers that enjoy paying a superior for the newest product or technology . Virgin Galactic s target consumers , who represent the crime-de-la-crime of modern society , will emphatically be choosy when selecting a company to risk their lives with and ride them 70 miles above the earth . A competitor oblation superior technologies or safety protocols at additional cost , leve l off a hefty one , would easily get throu! gh the business of customers in this market segment . And being that Virgin Galactic and competitors are creating an entirely new industry , the sign customer base will be undoubtedly monstrous and comprised of early...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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