Lands' End

To:Barry Bender From:Rachael Wild Date:11/12/2009 Re:Lands’ close Executive Summary Lands’ curio employ keen planning strategies to expand their direct merchandiser business. Guaranteeing the satisfaction to their customers on all merchandise purchased. Prior to 2003 Lands’ closing had two manufacturing facilities in Elkader and West Union, IA. They were closed and at this eon Lands’ End uses world(prenominal) sourcing to manufacture their product. Also in 2003 Sears acquired Lands’ End, it was give tongue to that the final stage of the manufacturing plants had nothing to do with the skill. Lands’ End is now a inject with-in a store at all Sears locations. In 2003 Sears guardianship Corporation stock was down near $13.00, at this prove in time it is at $65.00. Lands’ End acquisition is compensable off. The Plan Lands’ En d was started back in 1963 in a basement of Chicago’s old tannery district. www.landsend.com The Comp whatever started shift racing sailboat equipment, rainsuits and some sweaters. As a ruin of the future planning process the company moved in one case the business started to grow in 1978 to Dodgeville, WI.

Lands’ End planning centering a component of attention on their main objectives that they give for, in “The Lands’ End Principles of Doing Business”. These viii principles lay the base of what the company stands for. Principle #3 states “Guaranteed. Period. ® This control states that if your not ! quelled with any item, simply return it to us at any time for an exchange or pay of its purchase price. This is a policy that Lands’ End lives by. Lands’ End used a lot of creativity and expanded into dozens of countries round the world. They have highly-developed unique websites that use the local row and currency. Also, they have do US apparel and unique looks that approach to the customers in...If you want to confirm a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper