Segmentation And Positioning

Marketing Assignment on Segmentation and Positioning: outline of the Credit Card perseverance in India. [pic] Submitted by: Tribhuvan Singh (Rollno.149010106) decimal point: 07th July’06. Credit post horse application in India: [pic] The total reference book entry card product in the country is straightway at round 17m card and is set uping at a respect of 30-35per cent per annum. The sizing of the Indian credit cards market is estimated to be around $4bn. The market is judge to grow by about 30-35% p.a. This would lock up be a actually deplorable penetration of a potential market of 60 trillion cardholders. The credit card business is a wretched-margin, high-pitched book business. Thus, given the low income per card and the high initial investments by the bank, large volumes in terms of cards issued and the minutes financed nuclear number 18 required to make the operations profitable.

Credit cards atomic number 18 gaining set up in India at a rapid whole bank note with increasing urbanization and cognisance of formative money. Besides the compound freebies and rewards doled out, customers feel it very well-to-do to carry a shaping card rather than bundles of currency. The expected growth rate of credit card business in India is 30-35%. With the advent of globalization and privatization, the persuasion of credit cards is gaining popularity. most of the bill payments including utility payments evoke be taken administer by credit cards. Further, in India at least, people observe the card as a status symbol. In India, ICICI Bank, Citibank, HDFC Bank, SBI, StanChart and HSBC atomic number 18 the main players. However, various Indian banks, both public and private, argon entering into Joint Ventures. Recently, BOBCARDS has launched a credit card, PARAS, in intimacy with the MasterCard International. ICICI Bank is the largest card issuer in the country with the total of 4...If you require to get a unsparing essay, order it on our website: Ordercustompaper.com

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