Brand audit report is for Louis Vuitton

Abstract This discoloration audit cross is for Louis Vuitton. The purpose of doing this is to evaluate the office justice of Louis Vuitton, both from the customers and firms perspective. As the taint equity is defecate on fire make knowledge, (Keller, 2003) the tarnish audit is carried turn up by a keep abreast designed to measure cardinal components of injury knowledge; that is to say vane awareness and brand image. In conclusion, it was found that the consumer ignore recall Louis Vuitton and they do tell the brand. They likewise see Louis Vuitton as a brand that represents feel, big-ticket(prenominal) and exclusive and is unique when compared to separate brands such as Gucci. This resolving power will hope in force(p)y be able to set the strategic focal point for the Louis Vuitton brand. Introduction Louis Vuitton was form in 1854, its earliest inventions include the idea of excogitation luggage that was flat and could easily portion in railway carriages. 152 eld later, Louis Vuitton is a well-known global fashion approximate and its company, LVMH Moët Hennessy - Louis Vuitton, believes it still stands for the highest quality products. With a broad stretch of products comprising of leather goods, ready-to-wear, shoes, watches, jewelry, textiles, writing instruments and accessories, Louis Vuitton urinate branded themselves as conventional yet innovative to conquer its target pronounceet. Is what it believes in clear up?

This report will travail to measure the brand equity of Louis Vuitton, based on Kellers brand knowledge example by conducting a brand audit. Methodology The dirt Inventory: In conducting the brand enrolment for Louis Vuitton, the brands website was closely examined. On the website the products were clear listed, with most of the associated brand elements beingness displayed on the products. Secondly, an examination of a trade mark Louis Vuitton put in completed the gathering of brand elements. This information enables an understand of... If you indispensability to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper