Memo to ebusiness Chief Marketing officer

To: John Doe; nous market OfficerFrom: Jane Doe; e-Business selling ConsultantDate: June 29, 2007Re: Tar she-boping ?niche? merchandise and vane situation redesign. Three years ago camecordia.com has spent hundreds of dollars in launching our berth, purchasing rank submission parcels, assort ads and bulge out e-mail addresses; yet we ar lacking to realise any(prenominal) traffic to our localise. At present, we be marketing to consumers that consider diverse learns and atomic number 18 not provoke in the type of reapings we are straitsing. The problem could possibly be that we whitethorn not be selling our product to our confessedly consumer or whitethorn be we are not marketing the typeset type of product to our consumers. Therefore, we need to redesign our grade with nominal changes and target the rightfulness clients. Target ?Niche? marketingCurrently, our electronic network site sells both cameras as well as camc battle arrays. We offering moderate products on our site with questionable character reference, also our site targets customers with diverse needs; which may be the reasons why our gross sales may have dropped indoors three years on our site. We may look into declaration this discrepancy by acting the pursuance -?By targeting our product towards certain people. Large organizations offer numerous products, loads of information, and services, which idler cause a consumer to extend in confusion versus fortune them out.

By gearing our reduce on high quality camcorders and cameras for professionals or people who savor this as their hobby, we can guide the uniqueness of our products compared to our competitors. ?Focus on the literal need of the customers. In order for us to do this we need to invest in redesigning our site in which a fall out or chat room result be assumption to the shoppers for a chance to discuss in detail the products that are cosmos offered. By viewing and tutelage up with... If you deprivation to get a full essay, order it on our website: Ordercustompaper.com

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