Wee 3 Paper

Marketing mean: Phase II

MKT 421

November 25th, 2012

Instructor: Creig Foster











Marketing Plan: Phase II

When creating any product or service, knowing your market is the key to making relevant selling decisions. Clear thought of the desired market will enhance the effectiveness of the marketing process. Segmentation criteria moldiness be evaluated , the luff market identified, buyers and consumers must be analyzed, competitors must be identified, and the market must be evaluated. Information is the key to making good decisions, and marketers must ingest every angle when formulating the marketing strategy. The following paragraphs will tell the target market and segmentation criteria for the proposed iAutistic, in addition to identifying probable sellers and consumers. Current competitors will be identified, along with realization of the free-enterprise(a) landscape.

Segmentation Criteria and Target Market

The segmentation criteria that would affect the target market for the iAutistic would not be based on income, age, lifestyles, or location. Anyone who knows individual with autism should have access to buy this product.



The target market for the iAutistic would hold family members and friends of children with mild or low-functioning to severe autism. The iAutistic will market to this group, with the legal opinion that the product has the ability to enhance the quality of life and by allowing the child to learn new skills. This product will target to parents with children aged two to 21 with an income level of middle to fastness class, with a target market depressning in the united States. The product would also market to social lopers, care takers and teachers who work with autistic children, to place in the offices and classroom. Current measures are workings on covering the device under insurance, which will clean the market substantially.

The primary means of introduction to the public would begin at the Autism Early...If you want to get a full essay, do it on our website: Ordercustompaper.com



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