Introduction When asked where do you see yourself in 5 years at an interview, do we really give an honest answer? The fact is that umpteen situations and changes in the creation affect where we volition be. The genuinely same applies to the marketing manager with trends that affect the marketing world.
We will look at what has driven, is driving and will drive marketing trends.
Historical View They are the significant changes in the warning of final demands, the rapid pace of technological change, the increasing size and complexity of the industrial firm and its customers, and the growing impact of calculator and steering sciences. (Lotshaw 1970) Marketing, even in the 70s proved interesting and futuristic. major(ip) trends developed including the introduction of technological advances and automation of processors. The effect of the electronic media in years to come has its foundation in the 80s era. It is seen in the above extract that marketers acknowledged the fact that computer and management sciences will play a role in the next of marketing.
The saying to look at where we are going, is to look at where we have come from holds true. Many companies focused on brand and pushing their image on to the market. These companies included Nike, IBM and the like.
The effect of comforting branding can be seen today as the crack of companies like these have stuck and is highly visible.
The political changes in the world also influenced marketing. In South Africa, apartheid and racial segregation coerce marketers to change their target markets accordingly. There was also more(prenominal) type to face contact. The economy changes that found many people with more spendable income boosted sales and growth.
By taking this early lessons, many corporates started focusing on marketing, for there suddenly emerged more competition. The engine room that...
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