Starbucks Environmental Analysis

Running Head: Environmental AnalysisMission, Vision and ValuesUniversity of PhoenixMBA 580Today, when people say ? commove up and smell the umber? they are not language about home made coffee. They are talking Starbucks, the worlds #1 specialty coffee seller. Starbucks was founded by Howard Schultz in 1985 under the heel I l Giornale Coffee Company. In 1987 Howard changed thename to Starbucks Corporation. The company is headquartered in Seattle, uppercase. Starbucks operates and licenses more than 8,000 plus coffee shops domestically and internationally. Starbucks Corporation sells brewed coffees, espresso deglutitions, common cold blended beverages, food items, teas, branded coffee drinks, a bank bill of ice creams, and a line of compact discs through its retail stores. In addition, stores put forward pastries, sodas, juices, games, and seasonal novelty items. Starbucks stores also offer coffee-related accessories and equipment, such as coffee grinders, coffeemakers, coffee filters, storage containers, choke tumblers, and mugs. The brand name is so well known that Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products.

Remote Environment ? TechnologicalThe key arguments in support of Starbucks environmental adaptability, as it pertains to the remote environment, are product availability and stations taken via internet and telephone.



Since 1990 Starbucks has grown from 17 coffee shops in Seattle, Washington to 5,689 outlets in 28 countries on three continents. Future intricacy includes plans for an additional 1,200 new outlets of which 400 will be strengthened overseas. Starbucks expects to double the number of its stores worldwide, to 10,000 in three years (Foster take aim of Business, 2008).

Starbucks continues to be an innovative company and has recently launched Starbucks Express, which is a political program that blends java, Web technology, and faster customer service. With Starbucks Express, customers can pre-order and pre-pay for beverages, pastries, and merchandise via telephone or on...

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