Asahi Glass Company:Strategy

1.         Asahi chalkful Company has diversified through internal growth, acquisition, and vocalise ventures from its origin in flat glass to broad glass-materials, chemical, and electronics manufacturer. It has similarly vertically integrated and expanded internally to become the leading global glass manufacturer. In 1993, Asahi Glass is reviewing its future direction, especially whether it should divest its electronics business.

New Product Opportunities

New Glass         The glass industry is the cash cow for Asahi. Although earlier the industry was designated as a ripe business, industry observers viewed the future of the virgin glass business as rosy, expecting it to reach $20 billion by the turn of the century. matte glass could be viewed as the companys core energy as not just was it the biggest generator of sales but as well as in 1992, 56% of the sales came from glass and related products.

New Glass is in the emerging growth stage. Company is moving up the Value Chain in glass business and had developed number of new products in the recent past such as heat musing glass and double-glazing glass units.Asahi should definitely tap on its core competency which is flat glass and exploit opportunities in this business.



This glass with distinctive characteristics will be used in mainly gamy technology industries ranging from printing to communications However to gain a competitive advantage and capitalize on existing spot how, Asahi has to first determine what new glass industry comprised of. Was it glass with inherent functions or glass with improved characteristics.

Electronics         In 1992, Electronics contributed only 5.6% of sales. While Asahi has a head start with equity partnerships with deuce unwaverings which are among the industry leaders, it is struggling to establish a firm position in this industry due to competition from Hitachi, Toshiba and necrotizing enterocolitis with strong skills in semiconductor. I feel...

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